Direct source overview
Overview
Channel-filtered acquisition and conversion performance with Shopify totals kept separate from GA4 attribution.
Data Health
Status from loaded dashboard data and cached audit metadata.
Synced: Never
Data: Not available
Synced: Not refreshed
Data: Not available
Synced: Not refreshed
Data: Not available
Synced: Not refreshed
Data: Not available
Synced: Never
Data: Not available
Synced: Never
Data: Not available
Synced: Never
Data: Not available
Synced: Never
Data: Not available
Sessions
All channels · Shopify total traffic
Add to Carts
All channels · add-to-cart sessions
Initiate Checkout
All channels · reached checkout
Shopify Orders
All channels · confirmed store orders
Shopify Revenue
All channels · store source of truth
Purchase CVR
All channels · purchases / sessions
Checkout → Purchase
Purchases / initiate checkouts
AOV
All channels · revenue / purchases
Checkout Abandonment
All channels · incomplete checkouts
Revenue / Session
All channels · traffic quality
Spend
All channels · available for Meta
ROAS
All channels · attributed revenue / available spend
Printify Cost
Production plus fulfillment shipping
Engaged Sessions
GA4 engaged sessions when available
Human-Likely Sessions
Estimated human-likely traffic
Buyer-Intent Sessions
Sessions with cart, checkout, or purchase intent
Conversion Rate from Selected Sessions
Uses the Traffic Quality denominator
Revenue per Selected Session
Uses the Traffic Quality denominator
Site Health
Read-only technical, SEO, speed, and conversion audit
Speed Issues
PageSpeed checks run only from Site Audit controls
SEO Opportunities
Search Console opportunity pages
Broken Links
Crawler result from the Site Audit page
Top Fix Recommendation
Best next read-only audit action
Gross Profit After Printify
Revenue less matched Printify cost
Estimated Net Profit
After configured fees, ads, and buffers
Estimated Net Margin
Estimated net profit / revenue
Average Profit per Order
Estimated net profit / order
Unmatched Orders
Shopify orders missing Printify cost
Revenue vs Printify Cost vs Net Profit
Daily derived profit trend
Product Profit
Revenue and cost grouped by Shopify product / SKU
| No live data available for the selected filters. | |||||||||
Traffic Quality Notes
Estimated signals; never a guarantee that a visitor is human
No obvious traffic-quality warnings for this range.
Decision Center
Landing pages, paid waste, fatigue, UTM health, freshness, and rule-based alerts
Landing Page Performance
| Landing Page | Sessions | Add to Carts | Initiate Checkout | Purchases | Revenue | Conversion Rate | Revenue / Session |
|---|
Paid Ad Waste Watch
No campaign waste rule triggered.
Creative Fatigue Monitor
No fatigue rule triggered with comparable periods.
UTM Health
Facebook paid sessions: 0
Facebook referral sessions: 0
Instagram referral sessions: 0
Unknown paid sessions: 0
Data Freshness
PrintifyLoading
Alerts
No decision rule triggered for this range.
Traffic Channel Performance
GA4-attributed channel funnel, revenue quality, comparisons, and diagnostics.
Initiate Checkouts by Channel
Initiate Checkout Rate by Channel
Checkout to Purchase Rate by Channel
Checkout Abandonment by Channel
Funnel by Channel
Daily Initiate Checkouts
No live data for this range.
Sales / Revenue by Channel
Traffic Channel Comparison
| No live data available for the selected filters. | ||||||||||||||||
Best converting channel
—Needs meaningful sessions
Highest revenue channel
——
Most efficient channel
—— per session
Traffic waste diagnostic
—No meaningful sample
Traffic by source / medium
All channels
| No live data available for the selected filters. | |||||||
Attribution Reconciliation
Shopify, GA4, and Meta are compared without combining conversions.
Shopify Orders
0Shopify Direct · Source of truth
Shopify Revenue
$0.00Shopify Direct · Source of truth
GA4 Purchases by Source
0GA4 Direct · Analytics attribution
Meta-attributed Purchases
0Meta Direct · Platform-reported
Attribution Difference
0Derived comparison · Diagnostic
| Metric | Shopify | GA4 | Meta | Notes |
|---|
These systems use different attribution models and time zones. Shopify is the revenue source of truth. Date ranges may differ slightly by platform timezone.
Paid ads performance
Live Meta delivery and platform-attributed conversion summary.
Paid Ads Performance
Spend
$0.00Impressions
0Reach
—Frequency
—Clicks
0Link Clicks
—CTR All
—CTR Link
—CPC
—CPM
—Meta-attributed Purchases
—Platform-reported
Cost / Purchase
—Purchase Value
—Meta ROAS
—Platform-reported
ROI
—Active Campaigns
0Active Ad Sets
0Active Ads
0Top campaign
—Top ad set
—Top ad
—Worst no-purchase ad
—Best conversion source
—Daily Spend
No live data for this range.
Purchases by Day
No live data for this range.
Microsoft Clarity behavior
Behavioral friction is not sales attribution.
Clarity data is cached on its dedicated page
The overview does not make a separate Clarity API request.
View Clarity pageUTM Builder
Create consistent campaign URLs for Meta, Google, email, Pinterest, and referral traffic.